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Privacy Policy

1. Introduction

Rentals On Go Ltd is committed to protecting your privacy. This policy outlines how we collect, use, and store personal data in accordance with the UK General Data Protection Regulation (UK GDPR).

By using our website, submitting an enquiry, or entering into a rental agreement, you agree to this privacy policy.

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2. What Information We Collect

 

We may collect and process the following personal data:

  • Full name

  • Email address

  • Phone number

  • Driver’s licence information

  • Proof of address

  • Payment details (processed securely by third-party platforms)

  • Vehicle usage data (e.g., mileage, GPS location, trip times)

  • Any communication or messages between you and Rentals On Go Ltd

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3. How We Use Your Data

 

Your personal data may be used for the following purposes:

  • To manage vehicle rentals and bookings

  • To verify driver identity and eligibility

  • To process payments and deposits

  • To comply with insurance, legal, and tax obligations

  • To respond to enquiries or complaints

  • To send booking confirmations, updates, and customer service messages

  • For legitimate business analytics and operational improvements

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4. Legal Basis for Processing

 

We only process your data where we have a legal basis to do so, including:

  • Contractual obligation – to fulfil your rental booking

  • Legal obligation – to comply with HMRC or insurance regulations

  • Legitimate interests – for business operations and fraud prevention

  • Consent – for marketing communications (you can opt out anytime)

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5. Data Sharing & Third Parties

 

We do not sell your personal data. However, we may share your data with:

  • Insurance providers and underwriters

  • Payment processors (e.g., Stripe, PayPal)

  • Government or legal authorities (if required by law)

  • IT service providers (e.g., website/email hosting)

All third parties are bound by confidentiality and data protection obligations.

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6. Data Retention

 

We retain your data:

  • For up to 7 years for legal/tax purposes (invoices, rental history)

  • For marketing or enquiry records – no more than 2 years

  • You can request deletion of your data unless legal obligations require us to keep it

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7. Your Rights

 

You have the right to:

  • Access your personal data

  • Correct inaccurate information

  • Request deletion of your data

  • Object to processing for marketing

  • Lodge a complaint with the ICO (Information Commissioner’s Office)

To exercise your rights, contact us at: info@rentalsongo.co.uk

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8. Cookies & Website Tracking

 

Our website may use cookies or similar tools to:

  • Improve site performance and user experience

  • Track visits and conversions via Google Analytics

  • Support marketing efforts (e.g., Google Ads, Facebook Pixel)

You can manage your cookie preferences in your browser settings.

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9. Security

 

We take reasonable steps to protect your data using:

  • SSL encryption

  • Secure cloud storage

  • Access control and monitoring

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10. Updates

 

We may update this Privacy Policy occasionally. Any changes will be posted to this page with an updated “Effective Date.”

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